Marketplaces, standard SaaS, OrdraFood: three very different models. An honest comparison across the six criteria that really change your restaurant's bottom line. 15-day free trial on OrdraFood.
The restaurant online ordering market splits into three broad models. Each has its own economic logic. None is universally superior, but for every restaurant one model is more profitable than the others.
Platforms that acquire customers for you, in exchange for a high commission (25 to 30% per order) and ownership of the customer relationship. Your brand is diluted, your URL doesn't exist, and your customers don't know who you are outside the marketplace.
Subscription software that gives you an ordering widget, a URL and ownership of your data. The business model rests on the subscription (often freemium with key features paid) rather than a commission. It's the path to independence from marketplaces.
The same promise as standard SaaS (0% commission, your brand, your data), but with hosting in France, support in French, and a clear, capped price. All the key modules (online payment, statistics, promotions, loyalty, multilingual menu) are included in the Premium plan with no extra fee and no per-cover commission. Unlimited table reservations is an add-on at €8.99 excl. VAT/month, with no per-cover commission.
A quick read to place each solution on the points that really weigh on profitability.
| Criteria | UberEats / Deliveroo | GloriaFood and standard SaaS | OrdraFood |
|---|---|---|---|
| Commission per order | 25 to 30% | 0% | 0% |
| Monthly subscription | €0 | €0 to €50+ | €0 to €49.99 excl. VAT |
| Ownership of customer data | No | Yes | Yes (free CSV export) |
| Hosting | USA / Netherlands | Varies (often outside the EU) | France FR |
| URL and restaurant brand | Brand hidden | Dedicated URL | Your own URL and brand |
| Support in French | Varies | Usually English | Native French support |
| Developer interface (POS / BI / accounting sync) | Marketplace API geared to the platform, not the restaurant | Often paid or unavailable | Included in Premium + Platinum |
On a €30 order, UberEats can take up to €9 (30%). Multiply by your monthly volume, and you get the annual cost of depending on marketplaces. Set against an OrdraFood subscription capped at €49.99 excl. VAT a month, the math becomes simple.
Illustrative calculation based on an average UberEats commission of 30% and an average basket of €25. OrdraFood becomes profitable from the 3rd order on the Pro plan.
Six key ones: commission per order, monthly subscription, data ownership, hosting (France or not), URL/brand (yours or the marketplace's), support in French. Depending on your volume and strategy, the right choice changes.
25 to 30% per order depending on the services activated. On €30, that's €7.50 to €9. 100 orders/month = €750 to €900 paid to the platform. On top of Stripe fees.
The contract states customer details are not passed on to you. You see the order, not a way to contact them again. The relationship belongs to the platform.
Yes on every plan. You only pay the subscription (€0 Starter, €19.99 excl. VAT Pro, €49.99 excl. VAT Premium). Only Stripe fees (1.4% + €0.25) if you enable online payment, taken by Stripe.
GloriaFood is progressively shutting down. OrdraFood: transparent pricing, hosted in France, support in French, native migration from your GloriaFood export. See our GloriaFood migration guide.
GDPR (US Cloud Act), support outside your time zone, longevity (strategy changes). OrdraFood is French, run from France, with French support.
Free CSV export of all your data (orders, customers, items) at any time from your dashboard. Re-import elsewhere is possible. No technical lock-in.
Under 20 orders/month: OrdraFood Starter at €0. You keep 100% of the revenue, move to Pro at €19.99 excl. VAT once your volume justifies it. No need to sign with a marketplace: a 30% commission costs more from the 2nd order onward.
Sign up in 2 minutes. 15-day free trial on Pro and Premium. Starter plan free for life. Cancel in 1 click. 0% commission, hosted in France, support in French.
Open the demo restaurant at /menu/demo - try the menu, the cart and the checkout. This is exactly what your customers get.
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